.png)
OUR APPROACH
Branding is more than visuals — it’s about building clarity, trust, and connection.
At Joy Zhang Brand Studio, we blend strategy and storytelling with clean, timeless design to create brands that feel authentic and impactful. Instead of chasing trends or surface-level aesthetics, we focus on uncovering your strengths and translating them into a brand identity that resonates deeply with your audience.
Every detail is crafted with intention — from your message to your visuals — ensuring consistency across every platform. By aligning purpose with presence, we help your brand stand out with confidence and leave a lasting impression that grows with you.
FOUNDATION
Brand Clarity Session
Uncover the heart of your brand with clarity and direction so you can step forward with confidence.
Includes:
-
Brand Discovery Questionnaire
-
Strengths, Values & Vision Mapping
-
Brand Key Elements (Mission, Message, Voice)
-
Visual Direction (Moodboard)
-
Starter Color Palette (2–3 colors)
-
Starter Typography Pairing
-
Starter Tagline + Social Media Bio
-
Brand Clarity Guide (PDF)
TIMELINE: 2-3 WEEKS
ROUND OF REVISIONS: 1
BLUEPRINT
Brand Essentials Package
Translate your story into a cohesive brand identity that blends strategy with design.
Includes:
-
Everything in Foundation
-
Full Visual Direction (Moodboard + Creative Rationale)
-
Final Color Palette + Usage Guide
-
Typography System (Primary + Secondary + Hierarchy)
-
Full Logo Suite (Primary, Alternate, Submark/Monogram, Favicon)
-
Brand Assets & Icons (Starter Set)
-
Brand Pattern / Texture (1–2)
-
Email Signature
-
Social Media Templates (6–9 Canva Templates)
-
Service / Pricing Guide or Brochure (choice)
-
Brand Board (One-page at-a-glance)
-
Launch Graphics (3–5 posts/stories)
-
Stock Image Sourcing (up to 10 images)
-
Brand Guideline Book (12–20 pages)
-
Final Files Delivery
TIMELINE: 4-6 WEEKS
ROUND OF REVISIONS: 3
BLUEPRINT + WEB PACKAGE
Brand Launch Package
For brands ready to launch or refresh their online presence.
Includes:
-
Everything in Blueprint
-
Custom website design (Squarespace or Wix) — up to 5 pages
-
Branded website graphics + imagery guidelines
-
Basic SEO setup + mobile optimization
-
Walkthrough session so you can update your site confidently
TIMELINE: 8-10 WEEKS
ROUND OF REVISIONS: 4
PINNACLE
Ongoing Brand Partnership
Keep your brand evolving with strategy, refinement, and accountability. Offered in three tiers for flexible support.
Tier 1
Essentials Day (8 hrs/month)
-
2 small tasks + 1 large task
Tier 2
Expanded Day (16 hrs/month)
-
3 small tasks + 2 large tasks
Tier 3
Branding Week (full support)
-
5 small tasks + 3 large tasks
Examples:
-
Brand Refinements (minor updates)
-
Marketing Collateral Tweaks (brochures, presentations, banners)
-
Social Media Branding (updating templates or assets)
-
Guideline Maintenance (small consistency adjustments)
À La Carte
For when you need the perfect finishing touches to keep your brand consistent across every platform.
Includes:
-
Business Card
-
Email Signature
-
Social Media Templates (custom Canva set)
-
Presentation Deck Template
-
Service / Pricing Guide
-
Brochure
-
Menu / Flyer
-
Packaging Design
-
Thank You Card
-
Stickers / Promo Inserts
-
Poster / Event Graphic
-
Campaign Graphics
-
New Marketing Collateral (brochures, presentations, digital assets)
TIMELINE: TBD
ROUND OF REVISIONS: 2
HOW WE WORK
We’re here to make branding feel clear and effortless.
With a guided process rooted in strategy and storytelling, we take the guesswork out of building your brand. From uncovering your vision to delivering a cohesive identity, every step is intentional, transparent, and designed to leave you feeling confident, supported, and excited as your brand comes to life.
FAQs
How much do you charge?
Every brand is unique, so pricing is tailored to your specific goals and needs. After our initial conversation, you’ll receive a custom proposal with a clear breakdown of the investment.
Do you offer payment plans?
Flexible payment plans are always available. To get started, we require a 50% non-refundable retainer, with the balance structured around your project timeline.
Have additional questions?
Ready to elevate your brand?
Fill out the inquiry form below to begin the process. Once we connect, we’ll share a customized proposal that outlines our services, pricing, and next steps. Have questions along the way? We’ll walk you through everything and create a tailored plan so you feel clear, supported, and excited about bringing your vision to life.